Coming to you live from Carroll Gardens, Brooklyn. Photo by Heather MacDonald.
I’m a Creative Director with a strong foundation in copywriting and experiential storytelling.
Most recently, as a freelance CD with Chain — a “pop-food meets pop-culture” brand founded by BJ Novak — I oversaw biz dev pitches as well as sold-out experiences for brands like Disney+, Arby’s, Paramount, and Buffalo Wild Wings. Previously, at experiential agency MKG, I worked with high-viz brands from Netflix and HBO to Google and Meta to bring B2C and B2B activations to life in exciting and interactive ways.
And before that, at Listen/A_DA, I collaborated with high-profile artists like Björk, Brian Eno, Moses Sumney, and St. Vincent to craft interactive experiences with the latest technologies, including AI, AR, MR, and IoT; and worked with brands, institutions, and nonprofits like Microsoft, MIT, The Metropolitan Museum of Art, The Ally Coalition, and Smithsonian.
I’m involved from preliminary ideation through campaign execution, making sure the brand and creative visions unite to create something authentic and amazing.
My happy place: A brainstorm sesh with excited fellow creatives.
I cut my teeth at digital city guide publishers Flavorpill Media (RIP), rising from intern to Group Managing Editor before shifting my focus to marketing and becoming Flavorpill’s first Director of Branded Content & Strategy.
I’m an enthusiastic pop-culture nerd who’s passionate about incredible content and experiences, branded or otherwise. I’d love to talk more about any of the following:
Travel
NYC history
Cooking
Comedy
Immersive experiences
Intersectional feminism
Restaurant and bar culture