Bottomless Honky Tonk

Any excuse for a pants-off dance-off.

To celebrate the return of bottomless apps at Buffalo Wild Wings, Chain created a bottomless honky tonk at an actual B-Dubs in Palm Desert, just in time for Stagecoach.

Giddyup: As Chain’s Creative Director, I oversaw the programming, immersive propping, and campaign messaging for this one-night-only hoe-down, transforming a strip mall fast-casual restaurant into an energetic country-western honky tonk, complete with capsule merch collection, bottomless line dancing, and celeb host.

And the proof was in the UGC puddin’, with over 2.5M earned media impressions from social media alone.