Worlds Reimagined

Uniting disparate IP with AR storytelling.

For the Petersen Automotive Museum’s exhibit highlighting vehicles of sci-fi, we worked with Microsoft to develop a HoloLens-powered mixed-reality experience that highlighted the importance of two exhibition cars: Halo’s Warthog and Back to the Future’s DeLorean Time Machine.

As Creative Director at Listen/A_DA, I scripted the HoloLens experience (pinch-me moment: directing BTTF co-creator Bob Gale), giving attendees a look under the hood of these iconic vehicles. I also oversaw the adjoining digital campaign and promotional BTS shoots.