Meta VidCon 2022

Turning feeds into fun and connection.

Meta influencers across Instagram, Facebook, AR, and more found community — and interactive content capture opportunities — within our whimsical lounge spaces crammed with projections, dynamic lighting, and fascinating props at VidCon Anaheim.

As creative lead for MKG, I was responsible for ideation across each of our four spaces and events; manifesting that creative into immersive and interactive moments; and guiding artistic direction and guest experience to maximize content creation. Over 12,600 creators flocked to our spaces during the con, helping launch Reels with a bang.