Microsoft x Muse

Music x tech with Microsoft & Muse.

Theatrical rockers Muse were looking for a splashy VIP experience that would connect to the cyberpunk stylings of their album and tour, Simulation Theory. In close collaboration with the band and their creative team, Listen/A_DA designed and built a retro-futuristic VR arcade, using Microsoft tech to bringing songs off their album to life — and tying into music video creative, album art, and their stage show.

I led creative ideation with the artist and brand teams, as well as BTS storytelling: Amplifying the impact of this immersive experience and reaching fans beyond the VIP experience — winning a Gold Cannes Lion and Gold Clio in the process.