HBO: The White Lotus

Checking in?

We turned a Four Seasons into a REAL White Lotus resort for one weekend only. To celebrate the S3 finale, we invited influencers, cast, and press to this real-world version, pulled straight from the screen. 

From pitch through execution, I led the MKG creative team across activation concepting, experience programming — wellness and cooking classes, custom spa treatments, and Full Moon Party, to name a few — sponsor integration (AMEX, and Kiehl’s, and Google, oh my!), copywriting, and storytelling. Every single touchpoint had to feel authentic and in-world.

Hard work paid off: We won a Gold Clio — and reached an audience of over 1.52B. If you build it, they will ‘gram it.