Cheetos Times Square Stunt

Powering double takes with cheetle.

“Cheetle” = “Cheetos dust” for those not in the know. We recreated an iconic Times Square scene with a newsstand, performers, buskers, and more — and then Thing went and got his dusty fingers all over it. Consumers and judges loved it, netting our team a Grand Clio for our efforts.

Collaborating closely with both Cheetos and Netflix creative and campaign teams, I oversaw creative direction and implementation for this high-viz stunt by MKG, on a wild 5-week timeline. Try and guess how many cheetled Thingerprints we installed overnight…