The Metropolitan Museum of Art has a prodigious collection of over 406,000 artworks in the public domain. To make that collection more accessible and exciting to the public, Listen brought together esteemed curators, Microsoft engineers, and MIT professors and PhD students for a hackathon that explored ways that AI might bring 5,000 years of human history to life.
As Creative Director on this project, I oversaw branding elements for the hackathon and accompanying launch event at The Met, as well as storytelling assets and campaign strategy across all partner channels: museum, university, Microsoft, and more.