Theatrical rockers Muse were looking for a splashy VIP experience that would connect to the cyberpunk stylings of their album and tour, Simulation Theory. In close collaboration with the band and their creative team, Listen designed and built a retro-futuristic VR arcade to bring songs off their album to life, and tie into music video creative, album art, and their stage show.
I was responsible for leading creative ideation with the artist and brand teams, as well as storytelling: how we amplified the impact of this immersive experience and reached fans beyond the VIP experience.
**Gold Cannes Lion winner**
**Gold Clio winner**