Casey Harris, the keyboardist for X Ambassadors, is blind. The band wanted to create a version of a music video that he and XA fans with low vision could enjoy in a similar way sighted fans do. Using binaural field recordings, Listen transformed their track, “Boom,” into an immersive audio experience via Windows Sonic technology and a custom app. Fans follow the song’s protagonist through Brooklyn or Ithaca, NY (where the band grew up), and are able to control the levels of the “background” sounds around them for a fresh narrative perspective on the song.
Find the app in iOS, Android, or Windows app stores.
To immerse VIP fans, we also created touring listening stations that evoked Brooklyn and Ithaca with custom scents, scenery, and props from the band.
I helmed most creative aspects of this app and experience, from writing the “music video” and app UX copy, to overseeing campaign creative and helping design fragrances that evoked our two locales.